Rapper-turned-actress Queen Latifah is the new 'face' of US diet firm, Jenny Craig.
Thirty-seven-year-old Latifah, born Dana Owens, can be seen strolling the streets of New York in these new TV commercials for the weight loss company, airing in the States now.
Kirstie Alley has previously appeared in adverts for the company.
Latifah said when she signed up that she is comfortable with her full-figured body - but said she could still shed a few pounds.
She said: "Losing five or 10 percent of my body weight, that is a challenge for me to become healthier, and not be concerned about a stroke, diabetes, liver function, or kidney function.
"These are real things in America, particularly in the black community. One of my cousins [lost] some weight and the symptoms of Type 2 Diabetes went away."
Latifah says her confidence has made her a role model for others, and she wants to continue being an inspiration.
"All the time people come up to me and thank me for the fact that by being who I am, they feel confident in who they are," she said. "If I can set the example for confidence from the inside; why not set it for the outside as well."
Latifah currently stars in movie heist comedy Mad Money opposite Katie Holmes and Diane Keaton.
Jenny Craig boasts in its slogans that you can "lose 20lbs for $20.
By Gavin Wilson, Jan 29 2008 © Copyright 2008 - Showbiz Spy
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