Justin Timberlake takes a beating in this new Pepsi commercial. The chart star is hurled in the air, tossed under a car, and gets his manhood repeatedly bashed into a parking meter in the advert.
Every time a mystery woman takes a sip of the soft drink, the SexyBack singer is thrown into another dangerous situation.
His real-life New York restaurant, Southern Hospitality, gets a cameo in the advert.
Timberlake, 26, appears in the new ad, titled Magnetic Attraction, which will air during American football's Super Bowl game on Sunday [Feb 3].
A preview of the big-money ad was shown on US TV show Good Morning America on Wednesday.
It is being billed as the firm's biggest promotion to date.
Timberlake is the latest pop star to lend his name to the brand - past stars have included Kanye West, Mariah Carey, Mary J. Blige, Gwen Stefani, Diddy and Michael Jackson.
By Gavin Wilson, Jan 30 2008 © Copyright 2008 - Showbiz Spy
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