Gisele Bundchen's boyfriend Tom Brady is reportedly in talks to strip off as a new Calvin Klein model.
Sources say the company wants the American football star to take on the competition - including David Beckham.
An insider told a US newspaper: "They are confident that Brady will blow the competition out of the water."
Beckham has sparked a rise in Armani underwear sales after a series of revealing ads.
Brady, 30, has been dating Brazilian-born Gisele Bundchen for more than a year.
A spokesman for Calvin Klein said: "We don't comment on rumor."
Oscar-nominated Djimon Hounsou is the current Calvin Klein underwear hunk.
Previous "faces" of the brand include football ace Freddie Ljungberg and actor Mark Wahlberg.
By Gavin Wilson, Feb 29 2008 © Copyright 2008 - Showbiz Spy
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