Jamie Oliver has teamed up with Oprah Winfrey to become the 'Mr Nice' of U.S. reality TV.
Jamie is one of three judges on Oprah Winfrey's new competition show 'The Big Give.'
But instead of dishing out insults like acid-tongued Simon Cowell the chef will offer warm-and-fuzzy advice on how to give more to charity.
The Big Give features ten contestants from diverse backgrounds - including a pageant queen, an army captain who served in Iraq, and a wheelchair-bound TV producer.
The contestants are given money each week and told to go use it towards helping others. Each week they are given a new charity case to crack.
The worthy causes the group tackled in the first episode included a woman with two daughters whose husband was killed in a robbery and a homeless women in L.A. that fled her home because of domestic violence.
Oprah picked Jamie for the job after hearing about how he hired disadvantaged youths for his Fifteen restaurant in London and his work to make British school lunches more healthy.
Malaak Compton-Rock, wife of comedienne Chris Rock, and American football star Tony Gonzalez are the other judges on the show.
Oliver said: "We are looking for the next everyday hero - someone who can inspire us all.
Added Oprah: "This is a show designed after my own heart. The biggest giver is the biggest winner.
"Each week we will hand over fistfuls of catch and the contestants will be challenged to change the lives of complete strangers in the most dramatic ways."
Unbeknownst to the 10 contestants is Oprah's plan to reward the number one giver with a million dollar prize of their own.
By Eric Munn, Mar 03 2008 © Copyright 2008 - Showbiz Spy
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