Wednesday, March 5, 2008

Matthew McConaughey to launch his own surf clothing line

Matthew McConaugheyHollywood hunk Matthew McConaughey is set to launch his own surf clothing line, it has been revealed.

The sand-and-surf-loving star, 38, is reportedly developing his own line of swim apparel named j.k. livin, after his production company — and personal mantra — "Just keep livin'."

The range, which will be available via the actor's website this summer, will include T-shirts, swimsuits and Frisbees.

"It will be a one-stop shop for every-thing you need for the beach," a rep for the actor, whose girlfriend Camila Alves is due to give birth this summer, tells Us Weekly magazine.

"There’s a perception of me as a beach guy," McConaughey has said.

The news comes as McConaughey told Playboy: "My mom didn’t even put a bathing suit on us at the country club until we were 9."

By Owen Williams, Mar 05 2008 © Copyright 2008 - Showbiz Spy

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