Thousands of shoppers, many of whom had queued overnight, grabbed millions of dollars worth of goods in the opening minutes of the sale.
According to reports, Lily - who's pregnant with her first child with 'Chemical Brother' boyfriend Ed Simons, was sporting a black, backless, sequined gown raised cheers from the crowd when, accompanied by store boss Mohamed al Fayed, she declared the event open.
The 'Smile' star joked with the crowd: "I'd like to thank Mr Al Fayed for giving me the opportunity to open this most famous store.
“Unfortunately I did come in earlier for a bit of a preview so there's not much left."
Some of the bargains to be had included $16,000 off a Yamaha piano and $2000 off an LG Plasma TV.
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