Hollywood hunk Matthew McConaughey is set to launch his own surf clothing line, it has been revealed.
The sand-and-surf-loving star, 38, is reportedly developing his own line of swim apparel named j.k. livin, after his production company — and personal mantra — "Just keep livin'."
The range, which will be available via the actor's website this summer, will include T-shirts, swimsuits and Frisbees.
"It will be a one-stop shop for every-thing you need for the beach," a rep for the actor, whose girlfriend Camila Alves is due to give birth this summer, tells Us Weekly magazine.
"There’s a perception of me as a beach guy," McConaughey has said.
The news comes as McConaughey told Playboy: "My mom didn’t even put a bathing suit on us at the country club until we were 9."
By Owen Williams, Mar 05 2008 © Copyright 2008 - Showbiz Spy
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